While it may appear to some that CBD remains a relatively niche product, you should try telling this to a customer base that continues to grow with every passing year.
After all, the global CBD market is expected to record a compound annual growth rate of 39.19% between now and 2021, revealing a true insight into the popularity of this product throughout the world and across an increasingly diverse audience.
While the popularisation of this product has much to do with its unique range of benefits, we’ve also seen a growing number of sports stars and consume CBD products in recent times.
In effect, these individuals have emerged as influencers within the marketplace, helping brands to thrive and organically market their various offerings.
We’ll explore this further in the article below, while profiling some of the celebrities who have helped to make CBD products such a huge market concern.
Nate Diaz, UFC Champion and Mixed Martial Arts Performer
Nate Diaz is one of the most recognisable faces in the Ultimate Fighting Championship (UFC), having recorded 19 wins from 30 professional fights at lightweight and previously emerged victorious in The Ultimate Fighter 5.
His career also includes notable wins against Gray Maynard, Donald Cerrone and ‘Notorious’ Connor McGregor, with his clash against the Irishman breaking the record for pay-per-view buyouts in the sport.
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Diaz is also an avid user of and advocate for CBD, having first appeared at his post-fight press conference against McGregor while vaping cannabidiol. Despite the astonishment of the gathered journalists, Diaz calmly explained the nature of CBD and the positive impact that it has on the human body.
Diaz talked at length about why he used CBD, claiming that the substances “helps with the healing process and inflammation”, which has also been confirmed by various studies on how cannabidiol regulates immune system responses by interacting with CB1 and CB2 receptors that exist in our bodies.
The combat star continues to use CBD as a key part of his training and post-workout regime, while his open approach to discussing the substance is also helping to encourage others to recognise the immense benefits of cannabidiol for athletes.
Eddie Hall, Strongman
Next up is Eddie Hall; a strongman extraordinaire who is one of the most physically powerful men ever to walk the planet. Not only did he earn the distinction of being The World’s Strongest Man champion in 2017, but he is also the only competitor to date to deadlift 500kg (or 1,102 lbs and 5 ozs) under the tournament’s rules.
The brilliant Hall is also a long-term consumer of cannabidiol, and has regularly spoken about the pivotal role that it players in.
In fact, he frequently champions the ability of CBD to boost your physical well-being and recovery, which is crucial for all athletes regardless of their preferred discipline.
Interestingly, Eddie has also become a renowned brand ambassador for CBD Asylum, regularly promoting the company’s Pro Shot product. This oil can be simply infused with a drink of choice before or after your workout, and has become a firm favourite among professional and aspiring athletes with hectic training schedules.
Eddie has also done much to raise awareness surrounding CBD, reaffirming that it is a 100% natural compound with only trace levels of the psychoactive agent THC (which is left behind in the process when it’s extracted from the hemp plant).
He’s also talked at length about the flexibility of the product, as CBD supplements can be consumed in the form of oils, tinctures and even water soluble isolates.
Alex Montagnani, BMMA Performer
Like Eddie, Alex Montagnani is also a brand ambassador for the CBD Asylum, as anyone who has ever visited his Instagram page can testify.
The British Mixed Martial Arts (BMMA) star, who competes at welterweight and has a professional record with 10 wins and three losses in his career to date, regularly takes to social media to extol the virtues of CBD and a range of different oils on the market.
The so-called ‘Mean Albatross’, who lost his last outing against welterweight rival Craig White by submission at the Cage Warriors 92 tournament in March, recently published a post in which he talked about how CBD (and the Pro Shot in particular) had elevated his training to another level, while he’s also spoken in detail about how cannabidiol oils help to boost recovery and aid your general health.
This is a common theme among CBD enthusiasts, which is a testament to how the substance has a positive influence on the human body and helps to optimise performance during intensive level of activity.
Montel Williams, Television Personality
If ever there was a man who could be described as a campaigner for CBD, it’s the former American TV star, actor and talk show host Montel Williams.
Although the talk show star remains best known for hosting ‘The Montel Williams Show’, he hit the headlines in 1999 when he was diagnosed with multiple sclerosis.
Since then, he has become an ambassador for cannabidiol and the legalisation of medical marijuana, after these substances helped him to overcome the chronic nerve pain and muscle spasms that defined his condition.
To this end, Williams has become something of an activist within the industry and frequently speaks to the public about the beneficial qualities of CBD. He also draws a clear distinction between these products and marijuana, confirming that they are safe, free from THC and therefore incapable of getting you high.
Gina Mazany, UFC Fighter
There’s a common theme developing here, with Gina Mazany the third MMA and second UFC fighter included on our list.
Having complied five wins from seven contests with two knockouts, Mazany is a rising star in the sport and one who has competed at bantamweight since her debut.
She has also waded into the debate surrounding the use of CBD supplements in sport, after the World Anti-Doping Agency (WADA) lifted their ban on the compound.
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Despite her support for the decision and the use of CBD, she questioned the motives of the organisation and the rationale behind their decision making when legalising specific substances over others.
This followed a study into the impact of CBD on the human body, which was conducted by Dr. Sanjay Gupta and revealed that the compound offered relief from anxiety and muscle spasms while actively reducing inflammation.
These findings compelled the WADA to remove CBD from its list of banned substances by the end of 2018, enabling professional athletes to utilise this and equip themselves with a competitive advantage.
This represents a huge breakthrough in the marketplace, and one that athletes such as Mazany have played a key role in actioning.
Kieran Kevan, Champion Bodybuilder
While bodybuilding may not rank particularly high in terms of spectator sports, it is an extremely competitive discipline that has created an entire generation of British competitors.
Take Kieran Kevan, for example, who is the reigning UK Drug Free Bodybuilding Association (UKDFBA) British champion and an inspiration to aspiring professionals nationwide.
Consistency is key 🔑 #flexfriday - I always get asked what's the best way to stay in shape and my answer is consistency 🙏🏼 You need measurable goals and to stay true to what you start. If you start a new fitness regime see it out till the end! If you don't see results immediately it doesn't mean it isn't working. Anything worth having takes time 🙌🏽 - #championsneverquit
To this end, he has more than 30,000 followers on Instagram, with whom he regularly shares his passion for CBD supplements and even reviews his preferred products on behalf of his audience.
He has certainly spoken at length about the capacity for CBD for helping his muscles to relax post-workout, while also referencing it’s ability to aid recovery following competition.
Kieran also suffers with stress and anxiety, and has previously cited the way in which CBD has helped him to manage these conditions.
Tomas Wolfe, Champion Bodybuilder
While you may not have heard of Tomas Wolfe, around 7,000 people on Instagram certainly have.
Tomas earned distinction by becoming the UK Bodybuilding Fitness Federation (UKBFF) Northwest champion earlier this year, establishing himself as one of the biggest names in one of the nation’s most underrated competitive disciplines.
This stuff will change your life 💚. - Benefits of CBD - Reduces anxiety 😌 - Improves sleep 😴 - Supresses apetite 🤗 - Anti-Inflamatory 🤕 - All of @cbdasylum products are made from natural sources and extracted using natural methods 🌱. - Use the limited time code WOLFE10 while it lasts for 10% off all purchases 🛒. - #CBD #CBDUK #Recovery #SleepToGrow #SecretSauce
As you can imagine, Tomas has become an avid fan of CBD during his stellar career, while using his growing influence to promote the substance, its benefits and the impact that they have on performance.
In one of his most recent posts, he talked about the capacity of CBD (in its various forms) to reduce anxiety and the levels of cortisol in the human brain, making it ideal for who struggles with the stress of intense competition.
This subsequently improves the quality and consistency of your sleep-wake cycles, which is crucial when recovering from training blocks and competitions.
Tomas has also talked about how the consumption of CBD can help to control appetite, by interacting with the CB1 receptor in the brain and suppressing the production of hunger hormones. It also boosts metabolism, making it a key supplement during training.
When you consider the benefits alongside the anti-inflammatory qualities of CBD, it’s easy to see why athletes like Tomas are increasingly reliant on CBD as a supplement.
The Last Word
As we can see, there are a number of sports stars and celebrities who have become key influencers in the world of cannabidiol and CBD supplements.
This has helped to popularise the global market and haul CBD products into the mainstream, while enabling the best and most innovative brands to claim a viable share of sales.
It’s also interesting to note that these ambassadors continue to relay the same messages concerning the way in which CBD boosts their physical and mental health.
This should reaffirm the core benefits of CBD and share them with the mass market, making it possible for a new generation of athletes to optimise their performance through natural and accessible supplements.